{"id":24,"date":"2016-03-24T12:47:29","date_gmt":"2016-03-24T12:47:29","guid":{"rendered":"https:\/\/lighthouse-marketing.co.uk\/?page_id=24"},"modified":"2016-09-15T16:46:14","modified_gmt":"2016-09-15T15:46:14","slug":"strategy","status":"publish","type":"page","link":"https:\/\/lighthouse-marketing.co.uk\/strategy","title":{"rendered":"Strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1471615813382{background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1473954350289{padding-top: 5vw !important;padding-right: 5vw !important;padding-bottom: 5vw !important;padding-left: 5vw !important;}&#8221; offset=&#8221;vc_col-lg-6&#8243;]<div data-enable_animator='' class='wpb_animate_when_almost_visible gambit-css-animation fade-in ' style='-webkit-animation-duration: 1.5s;-moz-animation-duration: 1.5s;-ms-animation-duration: 1.5s;-o-animation-duration: 1.5s;animation-duration: 1.5s;opacity: 0;-webkit-animation-delay: 0.1s;-moz-animation-delay: 0.1s;-ms-animation-delay: 0.1s;-o-animation-delay: 0.1s;animation-delay: 0.1s'>[vc_column_text]<\/p>\n<h1>Understanding people<\/h1>\n<p>[\/vc_column_text]<\/div><div data-enable_animator='' class='wpb_animate_when_almost_visible gambit-css-animation fade-in ' style='-webkit-animation-duration: 1.5s;-moz-animation-duration: 1.5s;-ms-animation-duration: 1.5s;-o-animation-duration: 1.5s;animation-duration: 1.5s;opacity: 0;-webkit-animation-delay: 0.35s;-moz-animation-delay: 0.35s;-ms-animation-delay: 0.35s;-o-animation-delay: 0.35s;animation-delay: 0.35s'>[vc_column_text]<strong>We believe the process starts with understanding your target consumer. Their needs and the best ways to reach them.<\/strong><\/p>\n<p>We\u2019ll then look at your industry trends, your competitors and create a compelling story around your brand.[\/vc_column_text]<\/div><div data-enable_animator='' class='wpb_animate_when_almost_visible gambit-css-animation fade-in ' style='-webkit-animation-duration: 1.5s;-moz-animation-duration: 1.5s;-ms-animation-duration: 1.5s;-o-animation-duration: 1.5s;animation-duration: 1.5s;opacity: 0;-webkit-animation-delay: 0.6s;-moz-animation-delay: 0.6s;-ms-animation-delay: 0.6s;-o-animation-delay: 0.6s;animation-delay: 0.6s'>[vc_column_text css=&#8221;.vc_custom_1471613527923{margin-bottom: 0px !important;}&#8221;]Once the strategy is nailed, we\u2019ll investigate how best to reach your audience through a range of creative communications and most cost effective vehicles to deliver these.<\/p>\n<p>Together we\u2019ll shape a plan that can be delivered and effectively measured using data, customer feedback or media analysis.[\/vc_column_text]<\/div><div data-enable_animator='' class='wpb_animate_when_almost_visible gambit-css-animation fade-in ' style='-webkit-animation-duration: 1.5s;-moz-animation-duration: 1.5s;-ms-animation-duration: 1.5s;-o-animation-duration: 1.5s;animation-duration: 1.5s;opacity: 0;-webkit-animation-delay: 0.85s;-moz-animation-delay: 0.85s;-ms-animation-delay: 0.85s;-o-animation-delay: 0.85s;animation-delay: 0.85s'>[vc_column_text css=&#8221;.vc_custom_1471613523563{margin-bottom: 0px !important;}&#8221;]Marketing activity needs to be evaluated and tracked otherwise how we will know whether it\u2019s been a success?<\/p>\n<p>Every business or product is different, so we want to spend time understanding what is unique about yours. We offer a free, no obligation initial consultation.[\/vc_column_text]<\/div>[\/vc_column][vc_column offset=&#8221;vc_col-lg-6&#8243; css=&#8221;.vc_custom_1473954372276{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1471879468813{margin-bottom: 0px !important;}&#8221; el_class=&#8221;strategyslider&#8221;]\n\t\t\t<!-- START Strategy slider REVOLUTION SLIDER 6.7.7 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_2_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:#111111;padding:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_2_1\" style=\"\" data-version=\"6.7.7\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-4\" data-title=\"Slide\" data-anim=\"adpr:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/lighthouse-marketing.co.uk\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Strategy\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/lighthouse-marketing.co.uk\/wp-content\/uploads\/2016\/03\/creative-advertising.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-4-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;l:22;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:728px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"sX:0.9;sY:0.9;tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:back.inOut;st:500;sp:2000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'';\"\n\t\t\t\t\t\t\t>\u201cWe remember 10% of what we read and 90% of what we experience directly.\u201d \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-5\" data-title=\"Slide\" data-anim=\"adpr:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/lighthouse-marketing.co.uk\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Strategy\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/lighthouse-marketing.co.uk\/wp-content\/uploads\/2016\/03\/marketing-new-forest-1.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-5-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;l:22;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:728px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"sX:0.9;sY:0.9;tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:back.inOut;st:500;sp:2000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'';\"\n\t\t\t\t\t\t\t>Women make 86% of all home purchase decisions. \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-8\" data-title=\"Slide\" data-anim=\"adpr:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/lighthouse-marketing.co.uk\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Strategy\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/lighthouse-marketing.co.uk\/wp-content\/uploads\/2016\/03\/marketing-strategy-southampton.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-8-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;l:22;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:728px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"sX:0.9;sY:0.9;tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:back.inOut;st:500;sp:2000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'';\"\n\t\t\t\t\t\t\t>The average male is \u2018bored\u2019 after just 26 minutes of shopping\u2026..with over half admitting to sneaking off for a beer when out with their partners. \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-7\" data-title=\"Slide\" data-anim=\"adpr:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/lighthouse-marketing.co.uk\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Strategy\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/lighthouse-marketing.co.uk\/wp-content\/uploads\/2016\/03\/marketing-strategy.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-7-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;l:22;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:728px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"sX:0.9;sY:0.9;tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:back.inOut;st:500;sp:2000;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'';\"\n\t\t\t\t\t\t\t>63% of us would rather buy brands that are ethical or care about the environment. \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-9\" data-title=\"Slide\" data-anim=\"adpr:false;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/lighthouse-marketing.co.uk\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png\" alt=\"\" title=\"Strategy\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/lighthouse-marketing.co.uk\/wp-content\/uploads\/2016\/03\/marketing-lymington.jpg\" data-parallax=\"off\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-2-slide-9-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"rgba(255,255,255,1)\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"l:22;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"tp:600;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"tp:600;e:power2.inOut;st:500;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;tp:600;e:nothing;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:5;font-family:'';\"\n\t\t\t\t\t\t\t>\u201c52% of UK adults aged 55-64yrs own a smart phone or tablet.\u201d \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 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